Until a few years ago companies could be comfortable in the social media scene just with their regular presence and a good social media marketing strategy. Not anymore in 2018. With more and more of millennials saying they engage with a brand on social platforms at least once a quarter, brands need to invest fully on regular communication with customers and focus on building engagement on social media. If you are not engaged completely you will soon lose out on real customers.
“If your business is not on the internet, then your business will be out of business.” – Bill Gates
In 2018 any business that desires growth and new clients will need a website. With over 460 million internet users in India, the potential is huge. By 2021, there will be about 635.8 million internet users in India and for almost every service or product people will be googling. However small or big your business may be the customer now expects to find you online.
If you are running your own business one thing you must be aware by now is that you get business based on your reputation. When people talk good things about your goods and services good things happen to your business. A brand’s reputation and reviews are the most vital factors that every customer tends to check before they decide to invest in the products and services offered by it. Word-of-mouth is a key influencer in purchasing decisions.