“If your business is not on the internet, then your business will be out of business.” – Bill Gates
In 2018 any business that desires growth and new clients will need a website. With over 460 million internet users in India, the potential is huge. By 2021, there will be about 635.8 million internet users in India and for almost every service or product people will be googling. However small or big your business may be the customer now expects to find you online.
It does not matter whether you are starting out, or that you do not sell anything online or that you are a well-established business with good sales and have relied on word of mouth for decades. There are still several reasons why your business needs a well-designed and professional website. Despite everything that you can do on social media or an excellent client base if you want to grow your business and have a steady stream of customers coming in your business will need a website that is professionally designed and developed, is up-to-date and mobile-friendly.
A website is like your online business card, even if you are not selling anything online website gives you instant credibility. More than 80% of people across the world search online for things they want. They might not be doing the purchase online but they search just to find an address, do price comparison or sometimes just to get information about a store. If you don’t have a website how will these potential customers find you? They might find your competitor with a professional site.
Marketing Made Easy
Businesses spend huge amounts of money and time on marketing. People buy what they see. Without spending a huge budget you can market your products and services very well through a website. You can also use blogs and social media for marketing since they are almost free. Showcasing your products is your site with images and videos will attract many potential customers.
Easy Outreach and Accessibility to Attract New Customers
When you have a business in a particular area of a city people may know you in that area. But to extend your business and have more people visiting you, you will need a website. A well-designed page showcases your business like no other, your business can become omnipresent and you can significantly increase your sales. Also, potential customers will have instant access to all the information they need. Your website is accessible for your customers 24/7. It is a place they can come and window shop and compare prices at any time. Websites help you convert more people into customers as people always do their research and compare you to your competitors.
Feedback and Customer Satisfaction
Online you can get both positive and negative feedback and that helps you make your service better and make the necessary changes. A website also helps to offer value-added service to your clients and customers. No matter what product or service you sell you can always share valuable knowledge and tips about anything related to that product or service to your customers and clients. Like if you sell food you can always have a blog on recipes and offer tips on how to store the food your customers buy from you.
Helps in Stay in Control
A website can give the shape and color you want to give your brand. It acts as a platform that shapes online perception of your business. Social media is a great way to attract traffic and leads but to convert them into customers you need a website. Website is the platform where they can come and survey your products and services to make purchases.
So if you do not have a website its time you get one and if you do have a website make sure that it is up-to-date and professionally designed.
To get or update a website you don’t need to spend a fortune nor do you need to be tech savvy. The web development companies have very simple processes to make a well-designed website for you without any stress. All you need is a reputed and trusted website development company in India. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business.