As per a survey 21.55 percent of the World’s population buys online, and in 2021, the number is expected to rise to over 2.14 billion. There are an estimated 12 million – 24 million e-Commerce sites across the entire globe and if you want to win the ecommerce game you need a winner website design.
In the most common and basic terms, an e-commerce website is a platform online where customers visit the website, buy goods and services on the website, make payments directly through the website, and then usually get delivery of the products on a prescribed location. E-commerce has seen a massive economic boom over the last few years and some tips and methods in which an e-commerce website can go from ordinary to outstanding.
Simple Layout & Navigation
The first step in designing an e-commerce website is to formulate the color palette, look, theme, style, and design of the e-commerce website. It is important to have a simple layout without too much clutter so that website design is in such a way that customers find it easy to get access to the products. The navigation from one home page to product pages and from one product page to another has to be very easy for the e-commerce website to work.
1. Top Carting System & Wishlist Options
When the e-commerce development of the website happens, a critical aspect of the website is the carting system. One of the important features on the e-commerce websites is “Add to Cart”. The customers can sign in to the website and keep adding products to the cart before actually buying several items together at once. “Wishlist” is also another feature that can help customers towards buying products and services through the website.
2. Reduced Page Size and Responsive Design
One of the ways in which an average e-commerce website becomes an outstanding website is an easy movement within the website from one page to another. Reduced page size will make product and category pages easier to navigate as the pages will load faster because of its compressed smaller size. Responsive design is another factor as the e-commerce website must be available on all types of digital platforms like computers, tablets, and even Smartphone. People buy from online e-commerce websites a lot through their Smartphone and so website design should be done accordingly.
3. Attractive Content
One of the fundamental qualities that make e-commerce website design outstanding is good quality content that is regularly updated. This includes many quality and accurate pictures of the products, small videos, attractive marketing themes, and advertisements, not to mention special offers for customers. Without good quality content, the website will be boring and customers will not want to spend money on the products and services offered by the website.
4. Honest Pricing and Secure Payment Options
An e-commerce website becomes outstanding and successful if they provide quality products and services at honest and accurate pricing. Expensive rates prove to be detrimental in the online website becoming successful. An easy to navigate and secure payment system with a variety of payment options is an important factor in website development. Websites that have a secure payment portal are much likely to become outstanding and successful.
The listed tips are ways in which an e-commerce website design can become outstanding for it to become profitable in the long run. E-commerce websites all over the world make billions of dollars in profits every year and quality website design for such sites is a lucrative investment.
