Quora is a highly monitored question and answer forum. It has around 1.5 million monthly visitors. That means there are 1.5 million users who are likely to notice your posts, and turn into potential leads. Therefore Quora has become one of the primary digital marketing tools.
Build your business’ presence on Quora and enjoy the benefits, such as increased awareness of business among the target audience, higher traffic to the site, and generation of prospective leads. If you own a business, consulting a Quora marketing agency in Delhi will help you integrate this digital platform into your online marketing strategy. Here are six benefits of using Quora as a part of your digital marketing strategy:
Helps Consumers Notice and Learn About Your Brand
Quora has a large community of users built on trust. Members rely on other members for information and advice. You can enhance your brand’s credibility by regularly providing informative answers to the members’ questions. Marketing in Quora believes in “less is more”. So, avoid talking about your business in detail. Have a meaningful conversation with your targeted group, answer for solving problems and gradually establish the credibility and reliability of your brand.
1. Improves Your Search Engine Ranking
Quora is a highly SEO-compatible platform as its posts are listed among the highest-ranking sites in Google search results. This will increase the traffic to your site organically. Put up relevant answers by strategically placing important keywords. This improves the chance of featuring on top of the search results as well. A Quora marketing agency can guide you about using Quora to get search engine ranking and traffic.
2. Helps You Find Influencers
The importance of influencer marketing has become one of the most important digital marketing trends. Quora provides you the opportunity to find key influencers for your business. Because of their credibility and informative answers, Quora identifies many users as key influencers. You can rely on these influencers, and their answers to the audience’s questions about your brand will improve engagement and help promote business.
3. Helps You Market Your Content
Does your company’s website have great content? If yes, Quora can help you gain visibility and market your content. Put up key information in your answers that will generate interest in users to visit your site. You can crowdsource content on Quora. Ask users for tips/suggestions on any subject. Users will visit your site if they wish to contribute to your article.
4. Help You Establish Thought Leadership
Generally, most topics already exist on Quora, and you only need to contribute. You can also create new questions if relevant topics are not there. Provide informative and meaningful answers with keywords, and demonstrate extensive knowledge. This is one of the best ways to establish the much-coveted thought leadership using Quora.
5. Helps You Gain Insights about Your Target Audience
Quora saves you from conducting complicated and expensive surveys. The questions on Quora tell about the kind of content the target audience finds engaging or the kind of services and products they are looking at. Cater actively to their needs and problems, and continue to stay relevant.
Before We Go
You cannot ignore Quora if you want to build a successful digital presence of your brand. Contact a reputable Quora marketing company and get ready to take your digital branding efforts to the next level.
