SEO-driven content strategy and creativity are often at loggerheads with each other. The former depends heavily on data. The latter is dictated by human writers. Then comes the herculean challenge on integrating all the necessary keywords into the content without turning off the readers who clicked on the post to learn something valuable. A typical digital marketing company will always try to keep things SEO-centric. After all, that is what drives the coveted organic traffic.
The best digital marketing company in Delhi, however, will rarely undermine the influence of creativity. Too much dependency on SEO may make the posts mechanical and backfire disguised as high bounce rates. Creatively designing an SEO-driven content strategy is actually the need of the hour where bots are increasingly trying to rank more relevant content and readers are searching for more valuable and engaging ones.
Monotonous topics can be interesting
Say you are crafting content around the topic – how to increase your Instagram followers. Now, SEO-wise, you need to have this content on your website to target popular keywords involving Instagram marketing but your blogging team as nothing new to add to the piece. The internet is already flooded with advice and suggestions. But without altering the SEO parameters, the same topic can become interesting by touching on issues like how Instagram is still helping businesses to generate revenue or a short comparative study with TikTok. The same points with more value and better motivation.
Multimedia can work wonders
Not every blog has to be a series of words. The best digital marketing agency in Delhi will also try to capture the craze of videos with your content marketing strategies as including multimedia right within your posts helps create engagement and reduce bounce rates. Placing relevant YouTube videos educates your readers then and there. Shareable infographics spread your word and create lasting impressions. Even GIFs have started gaining popularity in the blogging arena as they help to tone down the seriousness of hardcore technical topics.
Address your customer’s pain points
The major task of any SEO company is to come up with content ideas, backed by data, that customers are looking for online. Writing for popular keywords serves that very purpose. You, however, hold the key to address your customer’s pain points directly with your blog posts. Your SEO-driven content strategy can pick up the popular questions that your customer service department gets and turn them into meaningful content with a focus on semantic keywords. This will also help you to target those customers who wander off while searching on Google. And you can rank in the “People also search for” section by actually addressing what people are asking.
Allow experts to dictate the terms of the content
The top digital marketing company in Delhi rarely depend on writers alone to create content for your business. Creativity seeps in when content creators give the same topics a different touch by bringing in the niche experts to answer common questions. As an example, “what is blockchain and how does it help” can either be written by searching on the internet or after conversing with an IT expert who understands the programming language that builds blockchain. Good SEO services maintain such a group of writers who are also expert researchers. Value drives content and SEO.
