Online Reputation Management, also known as ORM is a process in which the main goal is to manage the online information about a company, brand or even about a person. The primary goal is to create sustainable, accurate and sustainable search landscape that display the full arc of an organization or CEO.
Here are some ways how one can effectively use Online Reputation Management Strategy –
Execute a Brand Audit
A Brand audit is known to be an important step for online reputation management strategy. Take inventory and assess your full online presence, add your websites, social media profiles, blog, and also your third-party business profiles. Add your Google search results as well.
Monitor your Brand Mentions
A better way to manage your brand online is to actively handle or manage your brand mentions on the web. Try to set up alerts for your brand name and for the related keywords as well, try to revert as quickly as you can when you see any mention (it can either be positive or negative). This involves mentions on all social media platforms, as well as the mentions that your brand receives on videos, forums, blog post, etc. Make sure to revert as soon as you can.
Acknowledging Negative reviews
Most of the people tend to ignore negative reviews/ comments but negative response gives an opportunity for your brand to handle the issues head-on, exhibit customer care and develop a more authentic connection with potential customers.
Make sure to revert to all the reviews whether it’s positive or negative. Thank them and try to revert them as kind as possible.
Importance of SEO
SEO plays a very important role for Online Reputation Management but the method is slightly different. SEO is generally used to rank many different pages on one website for a various set of search queries. But in ORM, SEO is used to rank many various websites for a few brand-focused queries. By doing this, the negative search results will push down and will be replace by positive content that you can control.
SEO is used to focus on optimizing as many controllable web pages as you can for brand-related keywords.
- Create engaging content for your website
- Create Backlinks for key pages that you want to rank on Google page one
- Try to stay as active as you can on all key social media platforms
- Try to earn positive brand mentions through sponsorships, events, digital PR and through influencer marketing as well.
- Try to focus more on increasing the authority & trustworthiness for your own website as when it comes to SEO for reputation management, the Google will in most of the times prioritize Authoritative and a trustworthy source.
Also read :- How SEO Can Help Manufacturing Companies To Generate More Qualified Leads By Ranking In Search Engine
Improve Public Relations
Make sure to develop good public relations that will help you improve online reputation by generating positive press for your brand. This can be done in various forms, like – press releases, branded events, charitable events, etc.
The ultimate goal of your public relations should be highlighting your key values & built trust and Expertise.
Also Read:- Brand Building And Digital Marketing
conclusion –
ORM plays an important role for keeping a good reputation for a brand or a company. It helps in building a good image of the brand/product or company.
