Now advertisers can opt-in to new video enhancement in Google ads for their video ad campaigns. The new AI feature introduced by Google aims to improve video ad campaign performance by delivering different formats.
How its beneficial?
- The tool uses AI to generate multiple formats for the same ad automatically that’ll fit for different screen sizes.
- No hard work for an advertiser, Google’s AI does it for you.
Read for more Information : Which keyword combinations are effective for Google AdWords PPC campaigns that aim to reach a specific city?
Why it’s beneficial for advertisers?
- With this new tool, the mobile users now can consume the video content as per their mobile screen size and orientation.
- It’ll improve mobile users engagement, and advertisers are expected to get higher ROAS in their investment.
- It creates multiple formats of video for advertisers.
- It saves advertisers time.
How it Works?
- Advertisers will upload a standard horizontal video as they do.
- Google’s AI will generate different versions of the video in different aspect ratio.
- The aspect ratio could be 1:1, 9:16, 4:5 or other.
- Google’s AI will use its intelligence to crop and place key elements of the video in front of its consumers.
What’s Next?
- By default Video enhancement are enabled for all new video ad campaigns.
- Advertiser can toggle on/off in their campaigns as per their requirements.
Use this new video enhancement tool for all your video ads and improve your ads performance.
Source : support.google.com/google-ads
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