SEO is a basic necessity for any business. It propels the business website to a high ranking on the search engines. This, in return, directs the customers towards the website and eventually the completion of a purchase.
Google supports websites that follow all SEO principles. In case of transportation and logistics companies getting that elusive ranking could be an arduous task. Creating exciting content would make your website easy to crawl. Read with us to know how you can use SEO to help your logistics company get more and better leads.
Logistics company marketing strategies
SEO is effective only if you use all the tactics sensibly. For your logistics company, you have to use various marketing strategies. Here are some strategies that you could use.
Search engine optimization (SEO)
SEO, as we all know, is the method of optimizing your website. With the use of keywords and meta descriptions, you can make your website among the top rankers. Basically, when the users search for the product, they should find your website links among the top few results.
Some SEO tricks you could use:
- Earning high-quality backlinks which drive website traffic
- Add internal links to your website
- Having an HTTPS//: web address
- Optimize the images
- Set up Google My business
- Add Keywords
- Create valuable content that is easy to search for
Pay-per-click (PPC) advertising
You must have seen certain ads getting the top position in all the search results. These are the PPC ads we are talking about. Every time a customer will click on the ad, he will come to your website. There he can complete the purchase and become a loyal customer. Google usually displays the ads based on the Bid amount and the overall quality leads of the ads. You have to create a perfect bidding strategy and good quality ad so that the ad features at the top. Remember, you have to pay only for as many times the ad is clicked.
Social media marketing
Nowadays, a majority of the populace spends their time on social media platforms. First, create a social media account and add infographics and videos that would attract your audience’s attention. These platforms allow advertising so that you can target only the concerned demographic. With its vast reach, social media becomes a perfect place to start your marketing campaign.
Web design and development
Eventually, it is your website that would make the customers convert. If the website is dull and drab, the customers are going to move to a competitor. Use the following tips:
- Make the website mobile optimized so it can be accessed on that device
- Check the speed of your website, and a slow website diverts your customer
- Simplify the navigation process, and add CTA to prompt the customers to buy
- Brand the website so that the customer can identify it
- Check the links and remove any dead ones
The content that you create should offer something insightful to the reader. You could talk about your business or the industry as a whole. The content should match the search intent. That means the customer must have looked up the topic. The content should answer the query clearly. If your content does not satisfy the search intent, the customers will leave your website.
Email marketing
Finally, you could send emails to your customers. Create an email list by asking your customers to provide their email addresses. Once they do that, you can send them offers, newsletters, and discounts.
Create a newsletter
Through a newsletter, you could share updates with the customers. Find out business news that you would want your customers to know about. Also, you could tell them about any new product launches you are planning. Again you will have to decide the frequency of the newsletter. Depending on your need to get referrals, you could send them either monthly or fortnightly.
Conclusion
Using the correct SEO strategies for a transportation and logistics company brings in instant success. Use the above ideas to start working on a marketing plan. Remember, it takes time for these tactics to yield results. However, once you are settled down, success comes soon enough.
