SEO for plastic surgeons is the tactic using which the website is optimized to generate top search results. SEO is an essential aspect of today’s digital scenario. When it comes to plastic surgeons, customers must know of your business.
The focus these days is more on maintaining good looks. A plastic surgeon helps the customers by eliminating any defects or blemishes on the face. With so much competition already in this industry, it is essential that surgeons use SEO tactics carefully.
Here we will share with you how SEO for plastic surgeons could help get more qualified leads.
Why is plastic surgery SEO so important today?
Maybe as a plastic surgeon, you have not given much importance to SEO. However, optimizing your website for SEO benefits you in the following manner:
- It makes your website easy for the search engines to track, thus improving visibility
- Provides value to the customers, so they read content that solves their doubts
Here are some reasons why you should not ignore SEO for plastic surgeons:
- Google provides you with almost 94% of the organic search traffic. If Google cannot find you, your customers won’t find you either.
- People read almost 3-5 pieces of content before they make a purchase
- 72% of searchers are looking for local results
- Customers wait only 2 seconds for the website to load. Post that, they move to some other similar website
- Customers have a habit of trusting online reviews more than any personal recommendations.
What goes into SEO for plastic surgeons?
SEO for plastic surgeons is not much different from other industries. Mentioned below are the few guidelines you must follow:
- Create a good website: Here, we are not talking about a beautiful website. As a plastic surgeon, your website should have a fast loading time and provide all the valuable information the reader needs. Make it easy for them to get your contact details and provide CTA to provoke action on their part.
- Focus on high-quality content– Good quality links and content are both important in getting a great ranking. Remember, page one ranking only matters rest are all useless.
- Coordinate your plastic surgery marketing plan- Creating an email marketing campaign and social media plan is next on the agenda. Most of the patients are on social media and would like to find you there.
Tips for SEO for plastic surgeons
Apart from the above, here are some other tips that you should follow to improve SEO.
- Check if the website is updated– A redundant website is a dampener to your SEO efforts. Lacking current contact information can make many of your would-be patients go away. Any change in the details must be updated so that the patients know where to reach you.
- Regular posting of content– There is a particular time when posting on social media would be most effective. Find that and make sure you are posting regularly. Once your patients get used to reading your blogs, they will recommend your services to others.
- Test the data– Use A/B techniques to test the data at periodic intervals. This will give you an idea of whether your efforts are successful or not.
Optimizing the plastic surgery website
Your website needs to be optimized for SEO to show its correct impact. You can use the following tactics:
- Review your content to see if there are any changes required. You will have to add appropriate keywords so that your website figures on the top of all results when searched.
- Check the links on your page as well as those on other pages. If there are any broken links, you may have to rectify the same.
- Also, update the meta tags and title tags on the website. In case you have images and have not placed Alt tags on them, do so.
- You can also add additional internal linking to ensure that visitors stay on your site for a longer period.
- Incorporate Patient reviews so that others can read them and form their impressions accordingly.
Conclusion
For a plastic surgeon getting patients to know him is a challenging task. Google is very particular about all the above SEO guidelines, and hence you have to be extra careful to get the visibility. Incorporating SEO tactics on the website puts it on top and gets you the organic traffic you require.
