To create effective keyword combinations for PPC campaigns using Google AdWords (now known as Google Ads) that are tailored to a specific city a strategic approach is required.
The steps listed below can assist you in coming up with relevant and effective combinations.
Step 1: Choose Your Primary Keywords
The first thing you should do is list the main keywords that are relevant to your business service or goods. These should be broad descriptions of your services. know more…
Step 2: Additional City Names
Your primary keywords should contain the names of the cities you want to rank for. As an illustration, if you own a bakery in New York City your main keyword might be artisan bakery which you can combine with New York City to form an artisan bakery in New York City.
Modifiers Depending on Location Add geographic modifiers like near around close to or nearby to your main keywords. such as “best pizza near Chicago or affordable spa in Los Angeles. specific goods or services Use keywords that are particular to the products or services you offer in the desired city. A photography studio in Miami for instance might refer to itself as a wedding photographer Miami or family portrait photography Miami.
In your content, use long-tail keywords which are longer, more precise phrases. These can be used to compile the most pertinent search terms. For instance organic grocery delivery in San Francisco or 24-hour emergency plumber in Seattle.
Step 3: Localized Terms
Use slang, place names, or other expressions that locals might use. This helps local consumers remember your advertisements. A couple of examples include “beachfront hotel Waikiki” and “downtown jazz bar New Orleans.”
If there are any upcoming events, festivals, or occasions in the city, include relevant event-based keywords. Take phrases like New Year’s Eve party supplies Vancouver or comic convention cosplay, San Diego.
Step 4: Names of Competitors
If appropriate, consider using competitor names as keywords to draw in users who are comparing options. Use of this strategy should be exercised with caution as it might lead to trademark conflicts.
To get rid of pointless searches, incorporate negative keywords into your SEO strategy. For example, if you own a high-end restaurant in Chicago you might add cheap or budget as derogatory keywords to ward off the wrong clientele.
To generate more keyword ideas use the keyword research tools provided by Google Ads and other third-party tools. If you don’t use these tools to find them you might overlook some well-known and important terms.
Don’t forget that factors like ad relevance, landing page quality ad copy, and bidding strategy also have an impact on the effectiveness of your keyword combinations.
To ensure you’re getting the right results for your campaign, contact AMSDigital. The team at AMSDigital India regularly monitors and optimizes it.
