Digital Marketing, also known as online marketing is defined as marketing activities targeting consumers with the help of digital channels. It consists of all sorts of online marketing tactics accoutered through digital channels to achieve business and marketing goals. There is one more such term called, CTR also known as Click-through rate; it is a metric that helps in measuring the number of clicks advertisers receive on their ads per number of impressions.
There are many digital marketing platforms, like:
1. Content Writing: Content writing helps in informing, attracting, nurturing, and entertaining potential customers to win their trust and loyalty.
2. Search engine optimization: Search engine optimization (SEO) helps in increasing a website’s visibility in search results, bringing more traffic and conversions.
3. Email marketing: Email marketing is one of the best methods to attract and nurture new and existing customers.
4. Video marketing: Video marketing have been increasing popularly to digital marketing channels to provide content that engages customers and ranks high on search engine pages.
5. Social media marketing: It promotes companies to increase brand awareness, engage with customers, and helps in directing traffic to the company website.
6. Search engine marketing: Search engine marketing, like – Google pay-per-click ads, is an online advertising model that is used to drive traffic to websites and sales pages.
7. Mobile marketing: Mobile marketing consists of mobile banner ads, SMS messaging push notifications, in-app ads, QR codes, and more.
8. Partnerships and affiliate marketing: In this, you have to come to an agreement with a software or service provider and share/earn commission for promoting and attracting the new audience.
9. Influencer marketing: Influencer marketing is simply sponsoring influencers to promote a brand that will help in increasing the reach of your product message.
Digital Marketing have grown so much that without them, it would be difficult for any business to grow. Here are some examples that are perfect examples of how with the help of digital marketing services, their business have grown drastically.
Netflix–
Netflix is one such prime example of digital marketing it has grown so much in the recent times. Netflix uses social media platforms like Instagram, Facebook, Twitter, Pinterest and YouTube and actively involves with its customers all across its social media channels. Netflix’s tagline – Netflix and Chill has become so popular all around the global pop culture. It makes sure to create entertaining, relatable, relevant and social content. Sometimes, it also uses crowd sourcing product improvement decisions from their customers using polls.
Uber –
We all know Uber and must’ve used their service once in our lives. Uber also uses social media platforms, Instagram, Facebook, and Twitter as one of their main digital marketing channels to engage with its customers, potential customers and new customers and promote positive, inclusive messaging about their connectivity and doing social awareness. By connecting its messaging to cultural issues, customers feel a greater sense of connection to the brand.
There are many digital marketing agencies all around the world, but finding the right digital marketing agency that delivers your digital marketing can be tough. We at, AMS Digital makes sure to deliver each and every important need of our clients. We are one of the best SEO Company delivering and working the best for our customers.
