Nowadays, everyone knows what digital marketing is. You might’ve read digital marketing blogs to learn digital marketing or might’ve done a digital marketing course from digital garage (most popular) as digital marketing services is a really important tool for every small to any mass business.
We also know to start any business, it is really important to design a website that will help your customers to know what your business is all about and so, there are various website measurement tools that can help you measure the overall of your website, the tracking of website traffic, conversions, bounce rate and sessions, it can let you know the overall performance of your website. Some of them given blow
Let’s See Top 9 Website Measurement Tools
1. Google Analytics
This is one of the most common free-to-use analytics tools which helps you with very detailed and accurate real time results. This includes real-time views, bounce rates, conversions, trends, session timings and so much more.
2. Semrush
It is a paid SaaS platform that can resolve all of your website’s basic and advanced problems by providing advanced technical solutions to it. This can help in keyword research, cost per click, competitive analysis, site audit, backlink analysing, social media analytics, search volume and so on.
This also helps you track what keywords or strategy your competitors are using and you can plan yours accordingly.
Here, are some of the reasons why it is worth to be used for your websites
- Has more effective competitive analysis
- It helps in finding you new content ideas
- It helps in tracking your content rankings from start to end
- It helps in finding better Advertising strategies
3. Ahrefs
Ahrefs can be seen as another alternative to semrush. Ahrefs is as same as semrush as ahrefs also helps in tracking the success of your website. It can guide you by providing the trending, audits, keywords and much more. With the help of Ahrefs, you can also get to know the exact number of internal links, external links, backlinks that are driving the most traffic for you.
If we compare this to Semrush, it refreshes less frequently hence it does not provide the accurate real-time statistics.
If you think that monitoring all the data separately is a headache then there are many integrated platforms that will help you in measuring the success of the store as well as in marketing as well.
4. Matomo
This is one of the best options as it has the ability to get form analysis, page heatmaps, video analysis, session recordings, custom branding, 100% unsampled reports, open-source “freedom” software, and more. It believes in protecting one’s privacy.
5. Adobe Analytics
This is majorly used by larger organisations as it is way higher priced than its other competitors and no free usage is allowed.
6. Clicky
If compared to others, it has SPY and RSS feeds which helps in tracking the real-time movement of users accurately.
Also, before using these tools for monitoring one should also look at the aspects on which the website can be monitored.
7. Traffic
This simply means the number of people coming on your websites, are new to your websites, sessions, demographics, spending how much time on your content/ store. These are some of the things that every website/ store owner is concerned about.
8. Conversion Rate
This will help you in evaluating the ratio of the traffic coming to your websites compared to the people who actually purchase a product or service from you.
9. Bounce Rate
Bounce rate is simply the percentage of website visits that are single-page sessions where the visitor exits the website without viewing the second page. It is very important to monitor the bounce rate as it brings out the actual engagement of your website in front of you.
Conclusion
These are some of the main aspects on which the website is monitored. Other aspects can be Search engine rankings, overall performance, social media engagement, comparison with competitors, making data driven decisions and areas of improvement.
